Last Updated: October, 2019
by Carleen Geisler

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If you already have a website, what’s stopping you from writing a blog? In today’s world of digital content, having a blog can bring your small business’ marketing efforts leaps and bounds beyond your competitors. With 81 percent of internet users in agreement that blogs are trusted sources for information, blogs are a perfect first step to marketing your small business online.

Let’s explore some of the top reasons why a blog will benefit your small business.

Increase Your Exposure

Posting quality content regularly onto a blog is key in helping Google to rank your website higher. Fresh content along with well-planned out keyword and SEO implementation will help your website to reach customers who are searching for terms relevant to your business. Plus, keeping your blog interesting and educational means that you and your website will be viewed as an expert within your niche – an excellent strategy for increasing exposure and building clientele. Blogs are rated as the fifth most trusted source for online information: people love to learn and process information this way.

Drive Traffic

Including links to your blog on emails and social media posts will help to drive traffic to your website. In fact, companies with active blogs typically see as much as 55 percent more site visits than those that do not have a blog. If a customer subscribes to and regularly reads your blog, you’ve gained a long-term customer just by sharing valuable information with them through your blog posts. To many customers, a well-written and informative blog is viewed as a free offering or “product” from your business: here is where you can build a customer base of loyal readers and clients.

Engage with Customers

Customers love the opportunity to engage with the businesses they support. Plus, having a blog allows you to learn about your audience and what they are looking for. You can learn more about your audience by reading and responding to comments on your blog posts, watching the analytics tracking data of your blog, and determining which blog posts help convert sales: in fact, marketers who prioritize blogging are 13 times more likely to have a positive return on investment. 

When it comes to blogging, there is little cost involved. If you are confident in producing well-optimized written content, then the only cost is your time. The return from a blog can be incredible: as many as 61 percent of readers will make a purchase based on the suggestion of a blog, and better content can drive website traffic to a blog by as much as a whopping 2000 percent!

 

 


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