What is an FAQ page?
Frequently Asked Questions (FAQ) pages are the holy grail of knowledge for any website.
Every day, users are skimming through websites to find the FAQ page because they need clarification.
These pages are essentially a well-packaged list of commonly asked questions and answers.
The fundamental purpose of such a page is to provide valuable clarity on your industry, as well as products and services to your customers.
FAQ pages are crucial to your website’s navigation and customer journey. Users flock to them to learn more about your company and industry.
1. What are the Benefits of an FAQ page?
The benefits of an FAQ page are endless, but most importantly, you can enhance the customer experience, build company visibility and credibility, and increase sales.
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Improves Customer Experience
By providing answers to questions, you can expect users to invest in your products or services without the need for constant, back-and-forth communication. Don’t occupy your designated customer service team with these often time-consuming questions —they can (and should) be addressed on your FAQ page.
Expands Your Online Visibility
There is no better way to boost your visibility online than creating an FAQ page. When users are searching for questions similar to your FAQ page, there’s a chance that your questions and answers can appear on Google’s search results. As a result, you can attract more customers who were initially unfamiliar with your business.
Highlights Your Content in Google Search Results
In some instances, Google will highlight content within the search results if there are general search terms triggered by their algorithm. One of the beneficial highlights is the “People also asked” block, which will appear for certain queries. Boost your chances of getting included in this section.
Being featured in this content block can lead you to experience significant search traffic due to higher link click-through rates than you would experience as a link in the regular search results.
A bonus to creating FAQ pages is that while providing relevant content to your user, Google begins to understand your business better.
For those of you with e-commerce businesses, FAQ pages can make or break sales. The information you have on the page can push a user to take the next step of purchasing a product or service, or on the other hand, it could make them nervous and back out. This only further signifies why it is essential that your FAQs are well-written and concise. In other words: don’t overload the copy.
Boosts Your Credibility and Trust
A common thread that weaves through every industry is the yearning for your business to earn a credible reputation within its industry. Well, having an FAQ page with knowledgeable and trustworthy information will give you the upper hand. Users will see you as having thought leadership within your industry.
2. Optimizing Your FAQ Page For Success
To perfect your FAQ page, keep two things in mind: usefulness and trust.
Make Sure What You’re Saying Is Useful
The FAQ page is the knowledge base for your website. You may have pages dedicated to particular topics but do not underestimate the power of the FAQ page. When they arrive on a website, users know that any questions they have are likely addressed in the FAQ section. Do not take the time to overload their minds or sell them on your products and services. Stick to the question at hand, and if there’s a place for you to mention one of your offerings subtly, only then should you do so.
As a business, it is vital to establish a sense of credibility and trust with your audience. For your users to seek your answers speaks volumes. They view you as an expert. Use your FAQ page as a space to establish your business’s reputation as trustworthy and reliable.
The best way to make your business stand out from your competitors is to create and answer questions with an impeccable knowledge level. Make sure to fact-check all of your information — don’t take any risks by being incorrect because, if a user discovers misleading or inaccurate information, their perspective on your business is down the drain.
3. Completing Your FAQ Pages
Know Your Audience
Before creating the FAQ page, make sure you know your audience. Put yourself in your customer’s shoes to see what questions they may have when they arrive on your website, as well as when they first visit your business. It is then that you can provide answers to their questions.
To get a better understanding of your audience, try out surveys and web and social analytics so that you can see what your audience demographics may be.
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Direct Users to Other Pages On Your Site: Sell Sell Sell!
It’s best to link to other pages on your website from your answers in your FAQ section. There’s no reason for you not to refer to any of your products or services — there’s always a way to relate back to your business when answering questions. In doing so, you can sell your products and services while providing expertise to your audience. By utilizing your FAQ page as complementary to the entire site, you can boost your website rank greatly.
Keep It Simple But Insightful
Something as simple as adding a short introduction to each FAQ section makes all the difference. It provides a little more insight for your users than hitting them right with the questions and answers.
Answers need to be informative so that they provide insight to your audience. Remember always to highlight the value of your business. Try to keep the length to a minimum — conciseness goes a long way.
Format your content so that it’s packaged for easy consumption. It needs to be easy to scan, easy to read, and, most importantly, easy to understand. Consumption only occurs when the user understands what you’re saying.
Keep Your FAQ Page Updated
However often you update your products and services on your website, be sure also to update your FAQs. Additionally, be aware of industry changes and innovations so that you can address them. This will add to your reputation in the end.
Not updating your FAQs periodically can leave you looking outdated, which doesn’t help your audience.
What happens if you don’t have an FAQ page?
As many benefits as there are having an FAQ page on your website, there are just as many, if not more negatives to not having one. The main downside is that you could be misusing your team’s time and lose out on potential revenue.
The questions and answers on your FAQ page need to be clearly written, so your users shouldn’t have to contact you for further clarification. Your customer service team should not be dealing with matters so minor — this is a misuse of time that could easily be spent working on more important things.
Not having an FAQ page on your website is a mistake you can easily avoid. For more errors yourbusiness should avoid, check out our aptly-titled blog, “9 Marketing Mistakes Your Business Should Avoid.”
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