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The way we work is changing; instead of dragging ourselves off the couch to deliver resumés in person, we click a few buttons, and voila, our information is at our prospective employer’s fingertips.

While our world feels smaller, the job market continues to expand. If your business wants to attract and, most importantly, retain quality staff, you’ll need to keep up with the times. We’re officially in a candidate-driven market, and offering competitive perks to prospective employees is no longer optional. Here are a few important trends you may find job candidates interviewing you about:

 

What Job Candidates Are Looking For in 2020

 

Flexibility

Flexibility is high on the list of 2020’s must-have work trends. Many companies now enable employees to set their own schedules, or to spend part (or all) of their time working from home. People want to have work/life balance, and employers are realizing that when they value their staff’s time, the levels of productivity and general well-being among workers increases, which raises both employee satisfaction and the bottom line.

 

 

What Job Candidates Are Looking For in 2020

Health & Wellness Focus

Now, we’re not suggesting you do yoga with kittens in your boardroom (though, it’s a pretty great idea), we are saying that you should consider offering company incentives to have a healthier, happier staff. Why not encourage your employees to be more active with a company-organized running group, or to eat better with a visit from a nutritionist? Health and wellness initiatives have been overlooked for too long. If you consider how much time we spend at work, sometimes the only opportunity people have to learn about healthier choices is at work! Adding a little colour to the office to improve mood, having a meditation room, or providing fruit and veggies as snacks are just some of the possibilities to improve your team’s overall health! 

 

Job Candidates Blog - Flinnwest Solutions - Marketing Company and Agency White Rock Surrey Vancouver Digital Marketing Business Growth

 

Learning Opportunities

A major trend in the work market is on-the-job training opportunities. LinkedIn’s 2018 Workforce Learning Report surveyed 4000 professionals about workplace learning. 68% of respondents said they preferred to learn while at work, and a whopping 94% said they’d stay at a job if their employer invested in their career. So, not only will your team be learning how to do their jobs better, they’ll be more loyal to you in the long run. Consider offering LinkedIn Learning courses to your staff on the company dime (like Flinnwest does!), or bringing instructors in to offer valuable information to your knowledge-hungry team!

 

What Job Candidates Are Looking For in 2020

 

Culture

A humdrum work environment can really wear us down. Luckily, there’s no need for it anymore. We now know that productivity actually increases when employees like their jobs. According to the Harvard Business Review, “While a cut-throat environment and a culture of fear can ensure engagement (and sometimes even excitement) for some time, research suggests that the inevitable stress it creates will likely lead to disengagement over the long term.” So, start brainstorming ways to make your company more fun! Some ideas include monthly parties, allowing staff to bring their dogs to work, outdoor meetings, company hikes, or catered lunches. Get creative, research what other companies are doing to spice up their offices, and ask your team for ideas!

Making sure your business prioritizes your staff’s well-being goes a long way in getting the best out of them. It will also allow you to keep them longer, and overall, create an environment that’s enjoyable to be in. The top Canadian employers understand that putting the focus on these areas is what makes them great. Join the ranks of this list and bring your team along for the ride!

 

Job Candidates Blog - Flinnwest Solutions - Marketing Company and Agency White Rock Surrey Vancouver Digital Marketing Business Growth

 


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