A content calendar is a documented schedule of when and where your company plans to publish its upcoming content.
It allows you to schedule and plan content for your social media accounts, whether it be Facebook, Twitter, LinkedIn, Instagram, or Pinterest.
Moreover, a content calendar provides your team with an overview of your monthly social media campaigns and is a great way to ensure that no content-related tasks fall through the cracks.
Using a content calendar can significantly enhance your company’s digital marketing and social media strategy to help you meet your business’s goals.
A content calendar often includes the following elements:
- Which social media platforms you will be using
- The purpose of the post
- The metrics you will use to measure success
- A description of the post
What are the Benefits of a Content Calendar?
1. Have an Organized Work Flow
Maintaining a content calendar enables your team to plan ahead and keep your social media platforms from going inactive.
With a content calendar, you’ll have all your company’s posts for the week/month/year in one place. Your team can plan out posts weeks or months in advance, allowing you to strategize for the future.
2. Maintain Consistency Across Platforms
By laying out your social media or content calendar, you can plan for the future and prepare for blog posts, social media and promotion posts.
Populating your content calendar ahead of time helps prevent spamming one social media network while losing sight of another. You can also make sure that no days or weeks go without a consistent content flow of activity on your company’s social media channels, which is crucial as irregular posting can lead to an out-of-sight-out-of-mind situation.
3. Track Performance for Content
By using a content calendar, you can track past performance and analyze which content performed best.
Additionally, you can plan out A/B testing until you find the best technique for content, post frequency, format and the best time to post. By doing so, you can tailor your content accordingly to what works best for your audience.
4. Relevant Content to Increase Engagement
To get the most out of your social media platforms, it is best to ensure that the content is relevant to your target audience.
A calendar allows you to tactically distinguish global moments and events relevant to your company’s audience so that you can create content for specific holidays and social media events.
Tailoring your content according to what is relevant to your target audience can increase overall engagement with your posts.
5. High-Quality Content to Attract the Right Audience
By scheduling your content in advance, you can help ensure that both human and digital assets are allocated effectively for each piece, critical to your business’s digital presence as high-quality content helps attract the right audience to your social media channels website and engage them.
To learn more about which social media platforms are best when developing your business’s content calendar, read out the latest blog post on “The top 6 social media platforms for your business”.
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