Do you remember the time when Snapchat started with daily videos?
It changed the face of communication.
Every person and business started using this platform to create their own video content. Gradually, other social media platforms like Facebook, Twitter and Instagram joined the league.
These advents made it so clear that videos are no longer about YouTube only. Since then, videos have undoubtedly dominated online social life.
It’s the best way to connect with your audience and drive sales.
It offers opportunities for businesses to inspire customers, evoke emotions and appeal to the needs of their audiences in a real way.
Recently, Cisco reported that video traffic will be 82 % of all internet traffic (both business and consumer) by 2022 globally.
According to Facebook CEO Mark Zuckerberg, over 100 million hours of video content is consumed on the platform daily.
Gary Vaynerchuk, American entrepreneur, social media expert, and podcaster, states that if you are not using video marketing on social media, then you are missing out on something awesome which can help you boost your sales and conversion.
Picking the right platform for video content is very important. You need to understand your audience and how your business can benefit from videos effectively.
A platform with more than 2 billion active users, video marketing campaigns on Facebook have more relevance than any other platform. All you need to do this is to set up a business page to share the information with your target audience. Statistics show that the majority of people prefer watching videos on this platform on their phones. Thus, it empowers you with the ability to target consumers enormously. You can engage with a wider audience and build your brand in an excellent way.
With more than 1 billion active users, YouTube is a great platform for video-sharing and promoting your business. Everyday people watch 1 billion hours of videos on YouTube. If we calculate this roughly, it will take 100,000 years for one person to watch it. If you want to search engine optimize your video content to rank higher, then YouTube is meant for you. Make sure you create videos which are easy to view on a mobile device and desktop as well.
Instagrams whole model focuses on sharing photos and videos. Majorly, food or fashion related businesses are highly visible on it, but with some extra effort and creativity, any business can do wonders on this platform.
It’s easy to use and create engagement. The story feature gives a great opportunity to share a video with your audience for 24 hours. Using popular hashtags are a great way to expand reach. IGTV can be a very effective way to market and promote businesses. You can share in-depth product reviews, launch new products, organize webinars etc. to engage your audience.
(Source: Embed Social)
Twitter is a diverse platform with a huge user base. You can directly embed videos into your tweets, which is visible to all those who follow your account. Engagement is a very important factor on this platform. According to a Twitter self-report, people prefer watching videos to reading tweets. This is a reason that 82%of twitter users actively watch videos daily.
Videos on LinkedIn are the best way to increase your visibility on the platform. Your business gets noticed more on this platform. LinkedIn videos have gained popularity over the last few years. The executives stated that if the content on a platform is available in both video and text format, then 59% prefer to watch the video. You can showcase your business and success stories to create engagement and attract more connections. Keep in mind that video content should help your audience, rather than promoting your business. Cisco Systems Research found that 75% of executives on LinkedIn watch work-related videos weekly. If you have not been incorporating videos into your marketing strategy for social media, now it is the time for you.
Choose which platform you want to target to engage your audience. Video marketing will continue to evolve in the coming years and it is very important for you to focus on in business today.
Let us know!
What is your current favorite social media platform for video?
And, what platform are you most looking to improve with moving forward?
We would love to help.