Trusted by over 1,700,000 businesses worldwide, Shopify is an eCommerce platform that allows anyone to set up an online store and sell products, whether they wish to customize a theme or even build one from the ground up.
Depending on the plan, you can create and launch your online store within 19 minutes, while being provided with great support from Shopify. It requires a monthly subscription and provides a hosted solution and software-as-a-service tool. It does, however, offer a free 14-day trial, allowing you to test the waters before committing for a month or a year.
Here is a quick breakdown of Shopify’s subscription plans along with their pricing and distinguishing features:
The platform is preferred for its functionality, flexibility and simplicity. There are many valuable reasons your business could benefit from using Shopify, so stick around and keep reading to discover the key benefits.
Quick & Easy Set-Up
With Shopify, you can easily launch an online store without any technical knowledge or skills. The admin interface is user-friendly and intuitive, with all features logically structured. Additionally, you can find ample documentation and video guides on the Shopify website under the Shopify Help Center if you need guidance.
When launching your online store, you can do it without worrying about servers and development costs often incurred with self-hosted platforms.
In 2020, 68.1% of all website traffic originated from mobile devices. In a world where mobile is driving more visits than desktops, it is essential to have a mobile-optimized site. Thankfully, Shopify recognizes this and has ensured that all its themes are mobile responsive.
The platform also includes a free built-in mobile commerce shopping cart. You can also easily manage your online store on your mobile device. The Shop mobile app allows you to view your orders, products/services, staff and customers simply from your smartphone.
Secure & Reliable
Having access to sensitive customer information such as credit cards, your online store must be secure, reliable and fast. With online shopping fraud growing at twice the rate of eCommerce sales, security is a big concern for both customers and businesses.
Approximately 19% of consumers state that they would not return to a breached store even after the issue is resolved.
Luckily, Shopify offers an SSL feature. This is fundamental to encrypting sensitive information that moves through the store’s website. Shopify also takes security solemnly and is Payment Card Industry (PCI) Data Security Standards (DSS) compliant.
Shopify handles all server maintenance and upgrades so that your business doesn’t have to.
It also guarantees a 99.8% uptime, ensuring that your store and shopping cart is available at all times.
Many Customizable Theme Options
With 160 themes to choose from in the Shopify Theme Store, any business can build its website and customize it to fit its brand identity.
These themes are both free and paid, so for a company that has a set budget, they have the option not to have to spend additional money on a website theme.
Further, all themes are responsive and can be easily customized by editing the code, making it easy to create a unique and aesthetically pleasing website.
Round the Clock Support (24/7)
As mentioned previously, if you require guidance, Shopify has ample amounts of support on its Shopify Help Centre with articles, videos and community forums.
However, if you need further assistance from an expert, you can quickly get in touch with Shopify via phone, email, or web chat 24/7.
Content is one of the most effective tactics to attract more customers to its website. If you have an eCommerce business, your website needs a blog.
Having a blog can substantiate your business’ marketing efforts and allow it to succeed against its competitors. Additionally, it will enable your business to increase its exposure, drive traffic, and engage with customers.
Shopify offers the ability to add blogs directly to your website on the blog page. Not only this, but you can easily include relevant metadata, composer information and classify each page respectively.
Taking advantage of this blog feature is an excellent way to build your eCommerce business’s most coveted audience and attract traffic.
Abandoned Cart Recovery
According to Statista, in March 2020, 88.05% of online shopping orders were abandoned and did not convert into a purchase. Fortunately, Shopify offers abandoned checkout cart recovery.
This automatically tracks and emails potential customers that abandon their orders, reminding them to complete their purchase.
By recovering your abandoned carts, you can increase your store’s sales.
The Shopify App Store offers functionalities for every unique need your eCommerce store may have. These apps are either paid or free; paid apps are easily added to your Shopify billing and are paid with your monthly subscription fees.
They provide the flexibility that your business needs to test features and determine what functionalities are required to run your store. While the functionalities range, there are many options such as our favourites: marketing, conversion optimization, analytics, and SEO.
Search Engine Optimization (SEO) features help your website rank higher in search engine results, making it easier for customers to find you.
Moreover, you have advanced analytics at your disposal which will tell you where your customers are coming from, allowing you to customize your marketing suitably.
The app store offers the ability to create discount codes and add social media icons to your website (available with all themes). Gift vouchers are also available, depending on your subscription level.
However, you may also wish to recruit the help of a Digital Marketing Agency to help with SEO and Marketing Tools.
Multiple Language Support
If you plan to sell your products or services internationally, Shopify offers multiple language support options, making it easy for customers to purchase off your website in their native language. The platform provides various plugins, including “Translation Lab – Al Translate” and “Multi Lingo,” allowing the customer to translate the store into multiple languages.
With so many great features, Shopify remains one of the top choices for eCommerce development. Businesses can launch their store through Shopify or migrate their existing one to it. With all the advantages of Shopify, your business can focus on selling while Shopify takes care of the technical aspects.
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