Marketing your business is an important part of growing and maintaining sales, but there are a few blunders that should be avoided at all costs.
Steer clear of these nine marketing mistakes and your company will be laughing all the way to…QuickBooks!
1. Not having a blog on your website.
A blog is a great way to build customer engagement, and is an extremely useful tool for search engine optimization (SEO). Blogs should be well-written, engaging, and related to your business. Don’t forget to encourage and respond to comments on blogs (conversation is an excellent way to build customer connection).
2. Not embracing social media.
Avoiding social media is a critical error many businesses are guilty of. Creating social media channels costs nothing (unless you choose to advertise with them), and can offer big returns. So, start an account and get posting! While you’re there, make sure you’re creating eye-catching content (and don’t forget to employ the power of videos)!
3. Not having an SEO strategy.
Search engine optimization, or SEO, is extremely important. If your potential customers can’t find you, well…they won’t be customers at all, will they? When your business appears higher in search results, traffic to your website will increase, and those searching you out won’t just give up and move on to a business or service that’s easier to access.
4. Having a clunky or malfunctioning website.
In today’s fast-moving world, many customers have a short attention span and will abandon a poorly-functioning website quickly if it frustrates them. If yours is unusually slow or not optimized for mobile, you may lose a potential customer before you even get a chance to offer your product. A modern and well-designed website is key to displaying your product or service in the professional light it deserves.
5. Not doing your market research.
Poor research—or worse yet, no research at all—will have you entering your market blind. If you don’t know who your customer is, the task of targeting them will be difficult, if not impossible! Take the time to create your brand personas—you’ll be happy you did!
6. Not doing any marketing at all (yes, businesses do this)!
Some people believe their product or service is brilliant enough that people will find them on their own. We hate to burst your bubble, but this just isn’t true. Avoiding marketing altogether is an all-too-common error, one that can be devastating for a new business. It’s important to be proactive in your marketing efforts in order to effectively maximize the amount and quality of potential customers, otherwise, your business may just be left behind.
7. Never offering promotions.
Promotions and giveaways can seem obvious (perhaps even gimmicky), which is why some businesses shy away from this marketing practice. The truth is that promotions are proven to be an effective way to connect with new customers and foster relationships with returning ones. Who doesn’t like a free gift or discounted rate? Many social media promos are set up so that the participants actually aid in the marketing effort, sharing your company’s info and getting your name out there organically!
8. Failing to use your USP (Unique Selling Perspective).
USP may seem like a complicated marketing term, but the concept is really simple: what do you have that no one else does? What hole in the market are you here to fill? When you know what makes you unique and special, it’s much easier to communicate and convince your customers of those facts. Get clear on your business, and customers will come running!
9. Having too broad a target market.
Having a target market that’s too broad is a common and easily avoidable mistake. Some introspection and careful planning will fix this problem immediately. You can’t sell to everyone all the time, so being clear about who your specific target market is will create a focused path toward business success!
If your business already avoids these 9 marketing mistakes, congratulations you’re ahead of the game! If you need a hand, get in touch! We would love to help!