44% percent of Americans 12+ years old listened to a podcast in 2018 according to a 2018 study done by Edison Research.
That’s around 144,114,689 people!
As this industry continues to develop so do the potential opportunities for advertisement, marketing, and financial benefits.
However, as it grows and expands so does the competition.
The best time to start anything is usually right away, as you can learn a lot on the go.
I am starting a brand new podcast & youtube show called back to the arcade show which you can follow my journey as well.
Here are some 5 reasons why you should start a podcast right now:
- Create conversations that can positively impact people’s lives.
- Give back to communities and people by interviewing local business owners.
- Grow your social following.
- Interview new and interesting people as you become more diversified and educated.
- Gain sponsors and make money doing something you enjoy.
The basics of starting your podcast:
Name your Podcast. The name of your podcast can be extremely important.
It’s the business card of your show and describes it in usually 1-3 words and up to 5.
It must represent your podcast and be appealing at the same time. There is a fine line between to informative and over promotional.
What’s it about?
Figuring out your target message is at the core of your podcast and can be essential to your success. What’s one thing you continuously bring to every show? Consistency is key in creating listener retention and developing an audience. Sporadic subjects may diversify your listeners but can cause a loss of interest in your repeat audience who expect a certain topic.
Who’s Going to Listen?
Figure out your demographic and what they respond best to. Mold your show into what they want to see and hear. Stay away from repetition, if they missed it and want to hear it again, they can always listen to a previous episode.
Who are you going to have on or interview?
Do you have a Co-Host? If so, pick someone who you don’t share all the same opinions with to allow for banter and debates. Guests are always good; a new voice draws attention and keeps things fresh. Having new guests means different and fresh perspectives. Everyone perceives certain situations differently, in order to gain a proper grasp of anything multiple opinions must be taken into consideration.
How long is each episode?
Episode length depends on the context and subject matter involved. If you’re doing more scholarly or industry reporting shorter podcasts around 30 minutes are always better. However, if your joking around playing games, having some debates, or arguments a little longer is nice so you get a defined resolution from the podcast’s disagreements.
Podcasting isn’t a cheap venture by any means; however, there are some cost-efficient ways you can minimize startup costs.
Using quality audio equipment is important, but it’s also the most expensive part.
Here we’ve listed the equipment you will need for a podcast with examples and price for each piece.
You can always use anything you currently have plus any free equipment/software available and upgrade later, as you grow.
- Computer: Enough for basic graphic design, Adobe software, and video and audio streaming. ($800-1000)
- Camera: Only needed for Video Podcasts: If you’re on a budget and plan to do podcasts over 30 minutes I would use the Logitech c920 1080p webcam. ($99)
[optional] If you’re doing a podcast under thirty minutes and you have a little extra cash try a DSLR like the Canon T4i. DSLR’s capture a premium picture and allow for frame versatility with interchangeable lenses. ($350 used and $600 new)
- XLR cables: Connect your mics to your mixer, make sure you buy the correct size no one likes extra wire dangling around. (2-pack under 25$)
- Microphones: Audio-Technica ATR2100-USB. I chose this mic because its great quality for a fair cost, also the USB feature makes it great if you’re on the go. ($105 each)
- Mic Stand or Mic Scissor Boom: Quality isn’t going to make or break your podcast, but they will make or break your budget. I personally like the NEEWER Adjustable microphone scissor arm. If money doesn’t matter or you just want a premium product try the appealing silent M!ka arm by Yellowtec. Remember you need one for each mic. (Neewer $20) or (Yellowtec $300-$500 depending on size)
- Audio Recording Software: Adobe Audition & Premier, you may already have these or another recording software. I suggest this because it’s what I use, and I’ve had zero problems. (40$ a month)
There are free programs like Garageband for Mac’s and Audacity for PC’s that do offer similar results.
- Mixer: (for 1-4 people) The heart of any multichannel podcast they receive audio and disperse it clearly over multiple channels. Mackie ProFX8v2 8-Channel Professional FX Mixer enables multichannel recording and allows you to adjust each individual’s voice. ($199)
- Headphones: Sennheiser HD 280 pro, a dynamic closed ear headphone with attenuation of outside sound. Perfect for editing and adjusting audio. ($119 each)
- Headphone Amplifier: (Optional) Allow multiple sets of headphones to be added to one audio channel. This enables the host and guests to hear their voice and adjust it according to how they want to sound. I suggest the Behringer HA400 great quality and ample inputs. ($50)
- Podcast Uploading Host: These allow to upload your podcast to platforms like Apple, Spotify, and YouTube. Libsyn or Buzzsprout are great options just make sure you pick one that covers all the platforms like Apple Spotify, and YouTube. ($5-$40 depending on your needs)
Starting a podcast can be a daunting task.
At least now, you’ve already completed the first and most difficult step in podcasting, learning how. It now can be time to start planning your show, structuring your episodes, and inviting some guests.
I’ve learned in my experience there’s no perfect way to practice a podcast, sometimes you just have to shoot from the hip and get some extremely important mic time.
Learn to project your voice and clearly portray your point and obviously, the first episode won’t be your best but it’s mostly downhill from there. If you’re wondering when to start a podcast wait no longer the best time to start is now.
Now that you know how to start a podcast stay tuned for my next blog on “The top 5 ways to grow your podcast” and or youtube show and gain a following. Also, feel free to join me on my Back to the Arcade podcast.