Last Updated: April, 2019
by David King

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Just imagine, if someone would have asked you to sell or promote your products and services on an online platform a decade ago, then you might have found it funny or even crazy!

But sometimes, crazy things do happen, and they create history. This is what social media has done to our lives and businesses. Social media has everything available just a click away! It has changed the entire game of business models and customer experiences. It’s no more about conversations, it’s now about commerce. Recently a social buying study by the International Data Corporation (IDC) concluded that 75% of B2B buyers use social media to know about the products and sellers.

Interestingly, this change isn’t limited to B2B companies.

B2C businesses are also under its influence and are making good benefits from it. This wave of change has opened many new opportunities for businesses to raise their chance of influencing customer behavior in this new paradigm. If you have not been taking social media and its role seriously, then we believe now the time has come for you to focus on social media and its role in the customer journey. Modern businesses need to understand that each customer has numerous decisions to make on a daily basis. Now, prospects easily self-educate themselves about any product or services by browsing the Internet.

Surprisingly, Forbes research has revealed that 78% of people are influenced by a company’s social media posts for their buying.

To make sure that you have every information to offer to your prospective customers, you need to make your content informative, engaging and well-planned. You should keep a content calendar ready with each step of your content strategy ready. For the marketing on social media platforms, it’s important to understand, engage, and influence these decision-makers with a mutual value between consumers and brands to increase conversion rates. In simple words, just remember that delivering resonant content at the right time and on the right social media channel will create a successful customer journey.

How to use Social Media for customer engagement?

It is very important for you to understand that your content is the king on social media. To make sure that your customers read and respond to your posts, you need to keep it simple for prospects to start interacting with your brand. You need to encourage social media users to interact with you and increase engagement by taking their feedback. Always remember, social media is for the people, so it’s really important to create an emotional and personal connection with each user.

You can always start a conversation by offering answers to their queries, sharing the latest information or even organize contests and surveys for customer attention. All you need to do is ask your customers to fill in the form and you can easily understand what they like and what are they looking for in your business. This will give you a golden opportunity to connect with them personally and maximize your sales.

At this stage, it’s important for you to find customers who are interested, loyal and engaged.

Your customer is the one who will share and repost your content at various platforms to attract more people to you. In short, they are your brand advocates who will bring more customers to you!

Now the question arises, how can you keep track of each individual and what they are saying about your brand.

There are tools which monitor social media activities and track wherever your loyal customers mention about your brand as well as your competitors. This tool gives you a clear idea of what your prospective audience likes and dislikes. Adding on to it, you need to take time and decide wisely which social media platform you want to focus and concentrate your efforts on. This tool can be a great help in that matter because it will tell you exactly which platform us good for your business! And not to forget, this monitoring will help you mitigate problems with instant response.

Finally, you cannot only use social media for your customers but you can also use for potential clients.

For example, simply ask your users to share their picture with your brand or product! Now if you share and retweet these referrals, you can certainly reach a large number of customers at one go rather than individually connected with each customer. Now, we call it a game-changer because today your social media activities decide the market for your business. So, get up of the couch and get some real-time social media strategies ready for your brand to roll into the virtual market. Good luck everyone!

If you have any questions about social media or digital marketing, please feel free to contact us at FlinnWest Solutions.


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