Last Updated: July, 2019
by Carleen Geisler

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With 3.196 billion active users across all social media platforms, advertising on social media can have a huge and positive effect on sales numbers.

It is critical that your ad makes a great first impression: one of the largest components of success is the size of the images you use in your ad.

Why does the size of the image make a difference?

You’ve just spent hours of your time working on spectacular content for your ad.

The last thing you want is for that hard work to go to waste by ending up distorted or skewed.

Every social media platform has its own specifications for advertisements.

In order to make a powerful impact on your target audience, it is crucial to know how to size your ads correctly.

 

Follow this guide below for the best recommended social media ad image sizes on Facebook, Instagram, Twitter, and LinkedIn advertisements.

 

Top Facebook Ad Image Sizes (Best Current Options)

 

 

With over 1.56 billion daily active users, Facebook packs a punch in terms of putting your ad in the faces of consumers.

It is important to size your content correctly to fit the type of advertisement you are delivering. When brainstorming your ad, keep your advertising objective in mind.

This will help you narrow down the type of ad you select.

Facebook offers five main advertisement format options.

1. Single Image Ads

The single image advertisement is the simplest ad to utilize in your campaign. It can be used with almost every Facebook ad objective.

This type of ad is most beneficial in driving traffic or displaying a tangible product.

Recommended Ad Design Specifications:

  • File Type: JPG or PNG
  • Image size: 1,200 by 628 Pixels
  • Aspect Ratio: 9:16 to 16: 9 (cropped to 1.91:1 when a link is included)
  • Headline: 25 Characters
  • Link Description: 30 Characters
  • Description Text: 125 Characters

Additional Recommendations:

  • Panorama and 360 photos can be utilized in this type of ad to create an interactive user experience.

2. Single Video Ads

Single video ads display your site or product in a captivating way by utilizing video instead of an image in your ad.

Similarly to a single image ad, a single video advertisement is also beneficial in driving traffic or displaying a tangible product.

Recommended Ad Design Specifications:

  • File Type: See here for complete list of supported file types.
  • Video File Size: 4GB maximum
  • Video Length: Minimum of 1 Second to 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Video Ratio: 9:16 to 16: 9 (Vertical videos may be masked to 2:3)
  • Headline: Recommended maximum 25 Characters (additional text is allowed but may be truncated)
  • Link Description: Recommended maximum 30 Characters (additional text is allowed but may be truncated)
  • Description Text: Recommended maximum 125 Characters (additional text is allowed but may be truncated)

Additional Recommendations:

  • Utilize a video source with the highest resolution available without letter or pillar boxing for the best quality ad.
  • Panorama and 360 photos can be utilized in this type of ad to create an interactive user experience.

3. Carousel Ads

A carousel ad allows up to ten images or videos within a single ad. Each image within the carousel is also able to house its own link.

This ad type is great for highlighting various products and services, or for sharing your brand’s story.

Recommended Ad Design Specifications:

  • Minimum Number of Cards: 2
  • Maximum Number of Cards: 10
  • Image File Type: JPG or PNG
  • Video File Type: See supported file types here.
  • Video File Size: 4GB maximum
  • Video Length: Minimum of 1 Second to 240 Minutes
  • Image Maximum Size: 30 MB
  • Recommended Resolution: At least 1080 x 1080px
  • Recommended Ratio: 1:1 (Source file ratio from 1.9:1 to 1:1 supported. Content may be masked to 1:1.)
  • Headline: Recommended maximum 40 Characters (additional text is allowed but may be truncated)
  • Link Description: Recommended maximum 20 Characters (additional text is allowed but may be truncated)
  • Description Text: Recommended maximum 125 Characters (additional text is allowed but may be truncated)

4. Collection Ads/Instant Experience

This ad format is best for displaying products and services.

A highly optimized Collection ad typically includes a cover image or video highlighting your product, followed by several product images. When the Collection ad is clicked on, the consumer will be directed to an Instant Experience, an experience designed to capture and nurture interest. More information on the Instant Experience and the experience it provides can be found here.

Collection ads are available in four different options: Instant Storefront, Instant Lookbook, Instant Customer Acquisition, and Instant Storytelling. An explanation of the best use for each option is available here.

Recommended Ad Design Specifications:

  • Image or Video: The cover image or video that displays your collection ad uses the first media asset from your full screen Instant Experience.
  • (Note) Specifications on the Instant Experience are listed in the following section.
  • Headline: Recommended maximum 25 Characters (additional text is allowed but may be truncated)
  • Description Text: Recommended maximum 90 Characters (additional text is allowed but may be truncated)

Instant Experience:

  • Instant Experience, formerly known as Canvas, is a mobile-optimized experience designed to capture your audience’s attention and keep it engaged with videos, photos, carousels and more all in one single advertisement.

Some of the benefits of the Instant Experience are:

  • Easy creation
  • Fast to load
  • Fits any advertising goal
  • Multiple file types engaged in ad experience

The Instant Experience has unique specifications for the following post types:

  • Images
  • Videos
  • Tilt-to-Pan
  • Text
  • Buttons

Each element within the Instant Experience has its own unique specifications.

5. Slideshow Ads

Slideshow ads offer more bang for your buck by allowing you to utilize the immersive experience of video-like ads, without the high production costs of video advertising.

Recommended Ad Design Specifications:

  • File Type: See here for complete list of supported file types.
  • Video File Size: 4GB maximum
  • Video Length: Minimum of 1 Second to 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Video Ratio: 9:16 to 16: 9 (Vertical videos may be masked to 2:3)
  • Headline: Recommended maximum 25 Characters (additional text is allowed but may be truncated)
  • Link Description: Recommended maximum 30 Characters (additional text is allowed but may be truncated)
  • Description Text: Recommended maximum 125 Characters (additional text is allowed but may be truncated)

Additional Recommendations:

  • Panorama and 360 photos can be utilized in this type of ad to create an interactive user experience.

Instagram Ad Image Sizes (Best Current Options)

 

 

If you feel your brand would be stronger advertised in a visual way, then Instagram may be the best platform for you to advertise on.

With Instagram’s main focus being on images and videos, Instagram is a great tool to promote your brand, products, and/or services to potential customers.

Instagram offers five different advertisement options which are listed below.

1. Stories Ads

When utilized correctly, Instagram Stories can be a worthwhile tool to showcase your company’s products or services.

Stories can also be used to promote your brand’s message and to invite your target audience to engage directly with your company.

Recommended Ad Design Specifications:

  • File Type: MP4 or MOV (Video), JPG or PNG (Photo)
  • Image size: 4 GB (Video), 30 MB (Photo)
  • Video Length: 120 seconds maximum. Images automatically show for five seconds.
  • Recommended Resolution: 1080 x 1920 Pixels
  • Minimum Resolution: 600 x 1067 Pixels
  • Aspect Ratio: 9:16

2. Photo Ads

Instagram features three types of photo ads: landscape, square, and vertical.

Photo ads display your products to your target audience, so selecting great images will help to drive business.

Recommended Ad Design Specifications:

  • File Type: JPG or PNG (Photo)
  • Image size: 30 MB
  • Square Images: 1080 x 1080 Pixels, 1:1 Aspect Ratio
  • Vertical Images: 600 x 750 Pixels, 4:5 Aspect Ratio
  • Landscape Images: 1200 x 628 Pixels, 1.9:1 Aspect Ratio

3. Video Ads

There are three types of video ads on Instagram: landscape, square, and vertical.

Videos may be the optimal choice to illustrate the benefits of your company’s tangible products to potential customers.

Recommended Ad Design Specifications:

  • File Type: MP4 or MOV
  • Video Size: 4GB maximum
  • Video Length: 120 Seconds maximum
  • Video Frames: 30FPS maximum
  • Square Video: 600 x 600 Pixels, 1:1 Aspect Ratio
  • Vertical Video: 600 x 750 Pixels, 4:5 Aspect Ratio
  • Landscape Video: 600 x 315 Pixels, 1.9:1 Aspect Ratio

4. Carousel Ads

Like Facebook’s Carousel ads, you can also use this type of ad format to display up to ten images of products or services on Instagram.

These images could also be used to share your brand’s story. Each image is linkable to drive business to your website.

Recommended Ad Design Specifications:

  • File Type: JPG or PNG
  • Image Size: 30 MB per image/card
  • Recommended Resolution: 1080 x 1080 Pixels
  • Aspect Ratio: 1:1
  • File Type: MP4
  • Video Size: 4GB per Video/Card
  • Video Length: 60 Seconds maximum
  • Resolution: 1080 x 1080 Pixels maximum, 600 x 600 Pixels minimum
  • Number of Cards: 2-10 Images/Cards per Ad

Additional Recommendations:

  • All Instagram carousel video ads must use a thumbnail image. It is recommended to match the image ratio to the 1:1 video aspect ratio.
  • Thumbnails cannot have more than 20% text.

5. Collection Ads

Instagram’s Collection ads are created through Facebook’s ad manager. See Collection Ads under Facebook’s Ad Image Sizes above for specifications on image sizes [b].

Overall Tips for Success with Instagram Ads:

  • Instagram is a world of hashtags.
  • While it may be tempting to utilize hashtags in your ad image, it is recommended to avoid them in advertisements.
  • Paying for your ad already guarantees that it will be placed in front of a new audience: hashtags do not.
  • Therefore, hashtags pale in comparison to paid advertisement on Instagram.
  • If you decide to utilize a hashtag, limit usage to only one or two tags per image.

 

Twitter Ad Image Sizes (Best Current Options)

 

 

Like Instagram, advertisements on Twitter can target specific hashtags that are frequently used by your target audience.

Additionally, Twitter pushes your ad to both those who have seen your ad as well as those who have engaged with your ad.

Twitter offers five different Advertising options.

1. Image Website Card

Twitter image website cards share images or videos that link directly to your webpage, driving business from Twitter to you.

Recommended Ad Design Specifications:

  • File Type: JPG or PNG
  • Image size: 800 x 418 Pixels for 1.91:1 Aspect Ratio; 800 x 800 Pixels for 1:1 Aspect Ratio
  • Website Title Length:70 Characters – This may differ depending on specific device and app settings. If you are concerned about the difference across devices, limit to 50 characters to ensure no differences.
  • Tweet Copy: 280 Characters

2. Image App Card

Twitter image app cards represent mobile applications and drive customers to install your app.

If your are trying to encourage growth on an app, Twitter image app cards can help.

Recommended Ad Design Specifications:

  • File Type: JPG or PNG
  • Image size: 800 x 418 Pixels for 1.91:1 Aspect Ratio; 800 x 800 Pixels for 1:1 Aspect Ratio
  • Tweet Copy: 280 Characters
  • Title/Price: Pulled from App Store
  • CTA Options: Install, Open, Play, Shop, Book, Connect, and Order

3. Single Image Tweets & GIFs

This Twitter ad type appears in the feeds of Twitter users and features text along with one image or GIF.

These short and sweet advertisements should be attention-grabbing to attract the attention of your target audience.

Recommended Ad Design Specifications:

  • Tweet Copy : 280 Characters
  • File Types: PNG, JPEG, or GIF. BMP or TIFF files not accepted.
  • File Size: 15MB maximum on Twitter.com and 3MB maximum on ads.twitter.com

Mobile Specific Specifications:

  • Image Width/Height: 600 x 335 Pixels minimum
  • Aspect Ratio: 16:9

Desktop Specific Specifications:

  • Image Width/Height: 600 Pixels minimum, any height acceptable
  • Aspect Ratio: Any aspect between 2:1 and 1:1. After 1:1 aspect ratio, the image will be cropped.

Additional Recommendations:

*While there are separate specifications for posts on desktops and mobile, keep in mind that selecting the mobile specs for your post is recommended as desktop posts may cause cropping in mobile.

4. Multi-Image Tweets

Similar to single image tweets, multi-image tweets appear in users’ Twitter feeds.

These ads feature text along with multiple images or GIFs.

Recommended Ad Design Specifications:

  • Tweet Copy: 280 Characters
  • File Types: PNG and JPEG. BMP or TIFF files not accepted.
  • File Size: 3MB maximum on Twitter.com and 1048KB on ads.twitter.com

Mobile Specific Specifications:

  • Image Width/Height: 600 x 335 Pixels minimum
  • Aspect Ratios:
  • For one image and four images, there will be a 2:1 aspect ratio.
  • For two images, both will have a 7:8 aspect ratio.
  • For three images, one image will have a 7:8 aspect ratio while the remaining two images will have a 4:7 aspect ratio.

Desktop Specific Specifications:

  • Image Width/Height: 600 x 600 Pixels minimum
  • Aspect Ratios:
  • If only using one image, the minimum aspect ratio is 1:1 while the maximum aspect ratio is 3:1.
  • If using two or more images, the aspect ratio of all images will be 1:1. Two images will be placed side-to-side. Three or four images will result in one image enlarged on the left with the remaining images reduced to smaller images along the side.

5. Conversational Ads

Conversational ads on Twitter are key in encouraging engagement with potential customers. These ads include “call to action buttons” (CTA’s) with customizable hashtags.

Recommended Ad Design Specifications:

  • Tweet Copy: 280 Characters maximum
  • Hashtag: 21 Characters maximum
  • Pre-Populated User Tweet: 256 Characters maximum
  • Headline: 23 Characters maximum
  • Thank You Text: 23 Characters maximum
  • Thank You URL (Optional): 23 Characters maximum
  • Image Specs (if used)
  • File Size: 3 MB
  • Aspect Ratio: 1.9:1
  • Image Size: 800 x 418 Pixels
  • File Type: JPEG, PNG, or non-animated GIFs

 

LinkedIn Ad Image Sizes (Best Current Options)

 

One of the key benefits of advertising with LinkedIn is that you can identify audience specifications you would like to target.

Some examples of these specifications include industry, company size, and job title.

In addition, advertising to millions of tech-savvy business professionals makes LinkedIn very appealing to B2B marketers.

LinkedIn offers five main advertisement types which are listed below.

1. Dynamic Ads

Dynamic ads are available in three different formats:

  • Follower ads
  • Spotlight ads
  • Content ads

Follower ads are a great tool for promoting your brand and attracting page followers. The intention behind follower ads is to expand your audience.

Recommended Ad Design Specifications:

  • Image Size: 100 x 100 Pixels
  • File Type: JPEG or PNG
  • Company Name: 25 Characters maximum
  • Headline: 50 Characters maximum
  • Ad Description: 70 Characters maximum
  • Call-to-Action: 3 Options Available: Visit Company, Visit Jobs, and Visit Life.

Spotlight Ads

Spotlight ads are the perfect opportunity to highlight products, services, events, content, etc.

When users click on this ad, they will be directed to your website or landing page.

Recommended Ad Design Specifications:

  • Image Size: 100 x 100 Pixels
  • File Type: JPEG or PNG
  • Company Name: 25 Characters maximum
  • Headline: 50 Characters maximum
  • Ad Description: 70 Characters maximum (above images), 50 Characters maximum (below images)
  • Call-to-Action Text: 18 Characters maximum
  • Background Image (Optional): 300 x 250 Pixels and 2 MB or less

Additional Recommendations:

  • Smaller logos may appear pixelated and may not perform as well.
  • Larger logos will be reduced to 100 x 100 Pixels.
  • If the logo is not square, the logo will be reduced so that the largest dimension will fit.

Content Ads

Content ads can be utilized for generating leads and content download conversions. Note that this ad format is currently only available for managed accounts.

Recommended Ad Design Specifications:

  • Image Size: 100 x 100 Pixels
  • File Type: JPEG or PNG
  • Company Name: 25 Characters maximum
  • Document Name: 50 Characters maximum
  • Document Preview: Five preview pages maximum. Page sizes must be 81 x 104 Pixels each.
  • Downloadable Document: PDFs only, 10 MB maximum
  • Call-to-Action Text: 75 Characters maximum
  • Background Image (Optional): 300 x 250 Pixels and 2 MB or less

2. Sponsored Content

Sponsored ads are great for targeting audiences outside of those that already follow your company.

Sponsored content on LinkedIn is promoted through LinkedIn to be better able to reach a broader audience.

Link Sharing

Direct traffic to your site or landing page by advertising through Link Sharing.

Recommended Ad Design Specifications:

  • Image Size: 1200 x 627 Pixels
  • Aspect Ratio: 1.9:1
  • File Size: 5MB maximum
  • File Type: JPG, PNG or GIF
  • Ad Headline: 70 Characters maximum
  • Introductory Text: 150 Characters maximum

Embedded Rich Media

Embedded rich media ads tend to be more eye-catching and offer more options for creativity.

Recommended Ad Design Specifications:

  • Image Size: 1200 x 627 Pixels
  • Aspect Ratio: 1.9:1
  • File Size: 100MB maximum
  • File Type: JPG, JPEG, PNG or GIF (animated GIFs are not accepted)
  • Introductory Text: 150 Characters maximum

Image Click Options: Sponsored Rich Media or Organic Rich Media
Note: Sponsored rich media links directly to a landing page while organic-rich media opens the image in a lightbox.

Additional Recommendations:

  • Ads may be rejected if they do not meet LinkedIn’s recommendations.

3. Sponsored InMail

Sponsored InMail provides personalized marketing messages to target audiences.

The goal behind Sponsored InMail is to target an audience of decision-makers who will benefit from engaging with your company’s message.

Recommended Ad Design Specifications:

  • Sender’s Name: 30 Characters maximum
  • Subject Line: 60 Characters maximum
  • Body Copy: 1500 Characters maximum
  • Clickable Links Allowed: 3 Links maximum
  • Hyperlinked Text in Body: 70 Characters maximum
  • CTA Button Copy: 20 Characters maximum
  • Banner Ad Size: 300 x 250 Pixels
  • File Type: JPG, GIF, or PNG
  • File Size: 40 KB maximum

4. Text Ads

Text ads deliver your message to the correct target audience, targeting potential customers while working within the constraints of your budget.

Recommended Ad Design Specifications:

  • Headline: 25 Characters maximum
  • Description: 75 Characters maximum
  • Image Size: 100 x 100 Pixels

Additional Recommendations and Tips:

  • Text ads are available in a variety of sizes – 300 x 250 Pixels, 17 x 700 Pixels, 160 x 600 Pixels, 728 x 90 Pixels, and 496 x 80 Pixels.
  • This type of ad can also appear on a variety of pages: Homepages, Groups pages, Messaging page, My Network page, Who’s Viewed My Profile page, Profile page, and Search Results page.

5. Display Ads

Display ads are displayed on the right-hand side of a user’s desktop feed.

This type of ad is effective at promoting brand awareness and generating leads.

Recommended Ad Design Specifications:

  • Image Size: 300 x 250 Pixels
  • File Type: HTML5 – must be third party served GIF, JPG, or PNG
  • File Size: HTML5: 200 KB, Other: 40 KB
  • Video Length: Auto-play video should be 15 seconds maximum in length. Otherwise, 30 seconds maximum.[d]

Our Best Practices for advertising on any social media platform:

There is much to consider when selecting an image for your advertisement.

Here are a few additional notes to keep in mind when developing your ad:

  • Take time to consider your target audience and select the right platforms and ad formats that deliver your message to those people.
  • Be sure to utilize an image with the highest resolution available for the best quality ad.
  • When producing a video for a video ad format, be sure images, text, and sounds are clear as to avoid any confusion. Ensure there is no skipping in the video.
  • This article can help guide you in creating a video for your advertisement.
  • Limit the amount of text on the image to 20% or less. Double-check the image using Facebook’s text checker tool.
    With billions of users utilizing social media every day, social media advertising is a great way to promote your brand and drive business.

 

 


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