Last Updated: October, 2019
by Carleen Geisler

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A marketing plan for your small business doesn’t need to be an expensive endeavour.

Here are five ways you can market your small business on a budget.

1. Blog and Social Media

Posting relevant and consistent content on your blog and social media will help you to become trusted in your industry. Your blog should be the foundation of all your marketing efforts: here is where you can direct business, nurture customer relations, and capture new business. Regularly posting new content keeps your audience engaged with your business and keeps you on top as an industry expert. Promoting your business through social media can help you to reach new customers and improve your brand.

2. Email Campaigns

Every small business should have an email list. To make it simple, many email management systems such as MailChimp have free options for small businesses. One of the top reasons why email campaigns work is that consumers prefer email over any other method of communication. In addition, emails are interactive and customizable, even offering full HTML features. In general, businesses see an excellent return on investment from email campaigns.


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3. Buddy Marketing

Join up with another local business that complements your business. With buddy marketing, you can create awareness of your services or products while also supporting a similar small business. This is a great way to extend your reach to a new pool of customers. Buddy marketing efforts can consist of print marketing (ie. combining your print ad with the flyer of another business), or digital marketing. Synchronizing your digital marketing efforts with another business that complements your business can amplify the amount and quality of traffic that is driven to you.

4. Show Off Your Brand

Don’t be afraid to list your company details everywhere they fit. Business cards are a good start, but don’t forget about key location opportunities such as in email signatures and on the headers of printed documents. These are both perfect places to list your business name and contact information, and to show off that fancy logo: this way customers will have no problem finding your info when they need it.

5. Giveaways

There are a couple of different kinds of giveaways that you can utilize to help drum up your marketing efforts. A contest is always fun and is sure to increase customer interaction with your business – plus, you can co-sponsor a contest with another local business to save money and to increase your reach. As with buddy marketing, this can be a great way to cross-promote your business to a new audience. Another great giveaway that can be easily done within a small budget is to offer a free info-product on your site. An info-product can be an e-book or other digital download that encourages traffic to your website, and helps to ensure a positive customer experience.

It is true that you need to spend money to make money. Fortunately, a successful marketing campaign can be done on a small budget. These cost-effective marketing ideas can help you to engage customers and drive traffic to your business without blowing your small business-sized marketing budget.



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