Last Updated: August, 2019
by Lewis Matthews

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Top Six Reasons You Should Use Pinterest

Many businesses are initially cautious about using Pinterest. It looks a bit different than other social sites, and might seem confusing from the surface, but trust us, it’s not.

Once you get used to it, all you will see are awesome gains for your business from utilizing this unique social network.

Pinterest can (and will) help you introduce your business, blog, or product to a whole new audience.

One pin can lead to ten pins, which can lead to hundreds of pins, which will only continue to multiply.

Pinterest Fact Question

What percentage of Pinterest users are women?

 

1. Discover what your Audience wants

A huge advantage of using Pinterest is the What’s Trending tab.

This allows you to see what the majority of the site is looking at, at any given moment (essentially, what they want).

Furthermore, following anyone who follows you gives additional perspective to what potential clients are seeking.

These features enable you to tailor your product to be received in the most positive way possible.

2. Pinterest Drives a lot of Traffic

Pinterest is an excellent tool for funneling traffic back to your website, more so than all other social media sites.

Pins get you more inbound traffic because every pin includes a link to the source of the image.

The only downside of this is that if you’re not creating quality content then customers won’t come.

So first and foremost, you need to make sure that you’re creating appealing images designed for your intended audience.

 

Grow your Business with Pinterest

 

3. Convert Daily Browsers into Buyers.

Pinterest reduces the number of steps from product discovery to conversion.

Moreover, it allows customers to go straight to the source (you) of the product, ensuring the lowest possible price—no middlemen involved.

In essence, Pinterest is a visual search engine where people can pin images or ideas they want.

88% of people have purchased one of their saved pins and 49% have purchased 5 or more products from their saved pins.

4. Extremely high user engagement.

Pinterest users are some of the best sharers out there. When a post is pinned it’s easily shared with friends, family, and followers.

98% of Pinners actually try ideas they find, far more than the 71% social media platform average.

This astronomically increases your business’s chance to gain a following or even go viral.

5. Pinterest integrates with your website, Facebook profile, and Twitter accounts

Pinterest allows cross-platform posting and pinning, enabling efficient delivery across multiple platforms with just one click.

We do not advise or utilize this with any of our clients due to the fact these posts generally generate less engagement.

However, if you run a small operation or start-up and don’t have much time, this strategy is for you.

It may not get as much engagement as custom posting, but any post is better than no post.

6. Pinterest can drive up your sales

People enter Pinterest with the intention to shop and search for new and innovative products.

Pinners are looking for inspiration for that next big thing; brands use these ideas and allow that inspiration to become a reality.

Pinterest is bringing together visual searching and shopping making it easier to shop for anything you see.

Furthermore, this enables brands to easily reach people on Pinterest while they’re actively looking for inspiration.

Just recently, Pinterest has upgraded their shopping aspect with new features, including additional shopping spaces, personalized recommendations for style and home decor boards, and browsable, personalized, in-stock product sections.

Moreover, the offer digital catalogs and shopping ad space so brands can plug their products into searches and online spaces that are seen by millions.

Conclusion:

If you’re looking to increase customer awareness, drive additional website traffic, create new leads and/or increase your sales for little to no additional cost, Pinterest could be a great platform for you.

Try it out and start extending your business reach today.

 

 

 


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