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We see you. We know you have the best intentions. You’re going to get around to writing that email to all of your contacts soon…it’s just that you’re a business owner and you have other stuff to do first. We get it. This is where CRM systems and automation can help you. 

 

Imagine this: your contacts are nurtured, and escorted along the sales funnel where they become repeat customers—the holy grail in the land of sales.

 

How, you ask?

By having the right CRM, or Customer Relationship Management system. A CRM, once correctly set up and optimized will work for you to create ongoing relationships with customers, potential customers, and stakeholders.

 

So, what is a CRM, and more importantly why do YOU need one? Customer Relationship Management isn’t a new concept. In the old days, its principles were practiced every time you scrolled through your rolodex, or put a followup call (or visit!) into your calendar. These days, CRMs can do so much more. By using the right tags, you can gain valuable insight into your customers.

 

  • What do they want? What do they spend time on?
  • How can you target them more effectively?
  • Do they need more information on your product or service, or do they just need to feel special right now?

 

Once you have these tags in place, you can design an email drip campaign specifically for your target customer persona(s). These campaigns build brand awareness, drive traffic to your website, increase conversions and, if done correctly, do not come across as spam.

 

Some well-known CRMs include Salesforce, Mailchimp, Zoho, Zendesk, and of course—our favourite—the fully-customizable Infusionsoft.

 

If you want to know more about CRMs and how they can help you grow your business, click the link below!

 

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