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We are living in unprecedented times, and although I love disaster movies where this sort of thing happens to other people, I just wasn’t quite prepared for this new Covid-19 reality. As a kid, I would eagerly await my next chance to head to the movie theatre and watch as the world *almost* came to an end, and a handful of brave folk stepped in to save the day, or at least stop the total destruction.


There are so many good disaster movies out there—hit me up if you need some ideas for your next “Netflix and chill”—but there’s one line from one movie that keeps playing in my head these days: Morgan Freeman as the President of the United States in Deep Impact: “The waters reached as far inland as the Ohio and Tennessee Valleys. It washed away farms and towns, forests and skyscrapers, but the water receded. The wave hit Europe and Africa, too. Millions were lost, countless more left homeless, but the waters receded. Cities fall, but they are rebuilt. And heroes die, but they are remembered. We honor them with every brick we lay, with every field we sow, with every child we comfort and then teach to rejoice in what we have been regiven. Our planet, our home. So now, let us begin.” 


That last line is what we need to hold on to right now. We are stuck in a holding pattern (our own personal asteroid). We don’t want to be quarantining anymore; we want our lives back.


But what if we took a different approach, and explored the positive side of all this craziness? 

The environment is healing and everybody is becoming more resilient and planning how they will be more self-sufficient going forward. Many families are now stronger, after being able to spend more time getting to know each other, and countless people are using this downtime to better themselves personally, or to pivot and get closer to the career they have always wanted. Simply having a job and your health are privileges we so often take for granted, and this crisis has certainly helped put that into perspective.


Despite the pain we’re all currently going through—both personally and professionally— the waters will inevitably recede and life will go on. Pivoting and being able to adapt are going to play a crucial role in businesses moving forward, and that’s where we come in. If you find yourself reviewing your website and social media strategy, wondering how you can move forward (or if you simply NEED a website and strategy to get started) Flinnwest offers businesses marketing guidance and direction for all of this and more.

We know this too shall pass, and when it does, you’ll want to be prepared.

The time to take action is now. We would love to help. Get in touch now…and let us begin.


Covid-19 - Flinnwest Solutions Marketing Agency in White Rock, Vancouver Canada


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