Big Company Logo Changes & Brand Evolutions (Review Guide)

Everything in life changes with time, and company logos are no exception to this rule. We have compiled a list of some of the world’s most iconic business logo transformations and the corporate reasons for why they decided to change. If you’re ever creating a company, a new logo, or...

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Why You Need an Explainer Video, Like Yesterday (In Business)

Everybody has seen a business explainer video, or most commonly known as an advertisement. It’s difficult to be on the internet for 1 minute without seeing one today. Why? Because in today's technological world, it’s one of the most effective tools for advertising and company exposure for many different needs...

A Guide To Video Marketing On Social Media

A Guide To Video Marketing On Social Media

Do you remember the time when Snapchat started with daily videos? At the time, it changed the face of communication.   Every person and business started using this platform to create their own video content. Gradually, other top social media platforms like Facebook, Twitter and Instagram joined the league. These...

FlinnWest Business Marketing Giveaway

Our Biggest Giveaway Ever is Here! (Local Business)

Get your sweet cheeks ready, we’re giving away a $15,000 digital marketing package. You ask, why are we giving this away? Because it was a lot better than a bike. Seriously, we considered giving away a tandem bike before this. We love our community of White Rock and South Surrey; however, we...

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Top Business Benefits from Twitter

Twitter is one of the greatest news and social networking apps available today. It’s used currently by 321 million monthly users. The Twitter platform is essentially microblogging conversations between multiple people connected by what they search and follow on their accounts. Twitter communication is done the form of tweets, 280-character...

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Top 6 Social Media Platforms For Your Business

Are you thinking about promoting your business on social media to ideally reach new customers and improve your company branding? but don't know how to hit the right spot or grab your target customers attention? While everyone knows that digital marketing and social media are important, many do not take...

Graphic Design - Websites and Marketing

How to work with a graphic designer – understanding images

Images are a huge part of design and wherever you go you see them in advertising, both physically and digitally. When you think about it, it’s amazing how much is really out there. As a designer myself, I can tell you that everyone can be a critic and that every...

The art of the 15-second commercial

The Art of the 15 Second Commercial

Often overlooked is the art of communicating a brand or product in a very short time frame. A simple message can often best be conveyed in a quick burst of words and imagery, which can yield outstanding results. This is the art of the 15-second commercial.     Currently, one...

Grow Your Business With Pinterest

How Too Grow Your Business Audience with Pinterest Marketing

Top Five Reasons You Should Use Pinterest Many businesses are initially cautious about using Pinterest. It looks a bit different than other social sites, and might seem confusing from the surface, but trust us, it’s not. Once you get used to it, all you will see are positive results for...

Top 6 Benefits of Facebook for Business Growth

Top 6 Benefits using Facebook for Business Growth

Do you remember the Airbnb Facebook campaign which forever changed its company outlook? The campaign ran from June 23-July 27, 2017 and reached a massive 238 million people worldwide. Three times the increase in return on ad spend compared to what they had before. The company had a 47% lower...

You’re Never Too Old Or Too Young To Start Your Own Business

You’re never too old or too young to start your own business

Age is just a number, many of the world’s top companies, products and ideas were created by people coming from both sides of the age spectrum. If someone tells you that you are too young or too old to pursue something don’t dwell on it, rather use it to benefit...

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2019 Best Free & Paid SEO Tools | Top Reviewed Help Guide

It doesn’t matter what business or project you're working on, having the right tools can make all the difference in your success rates. This couldn’t be truer when discussing SEO development and overall improvement. Search Engine Optimization (SEO) is as quick a moving industry as any, with Google seemingly updating its...

Finding your target customers - FlinnWest Solutions Blog

How to find your target market

Why target? I want it all! It is imperative that any new business find and determine who their target market is. This is for a number of important reasons. In the beginning, a startup doesn’t have... The money The time The credibility The competitive strength … to sell to the...

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What can Digital Marketing do for a Start-up Business?

What can Digital Marketing do for a Start-up Business? In this guide focused on start-ups and small business growth, we would like our readers to know what digital marketing could do for them with the right focus and strategies. Disrupt established enterprises: We always encourage start-ups to look for new...

Building A Customer Avatar - FlinnWest Solutions Blog

Building a Customer Avatar

Do you know who your clients are? Most companies have a vague idea of whom they want to sell their product or service, but many use the “everyone wants what I’m selling” model. The problem is, this isn’t true. By targeting your market and determining who will really benefit from...

Business storefront Local SEO Guide 2019 - Marketing

Local SEO Guide 2019 | Improve Your Market Visibility

What is local SEO? Local search engine optimization (SEO) is when you optimize your website and online properties to target local potential customers. The goal is to increase your brand's community presence and to be found in more localized online searches on top used search platforms like:   Google, Bing,...

How to pick a web font for your next project.

How to pick a good web font for your next project

Picking web fonts for your website can be a tedious or even daunting task. There are literally thousands of options available to you. Not only are there thousands of options, but there are thousands of options that are free to use. Google Fonts, for example, has over 900 fonts that...

Is The Hootsuite Platform Certification Worthwhile?

Is the Hootsuite Platform Certification Worthwhile?

Founded in 2008, Hootsuite is currently a very popular social media management tool in the marketing industry which allows you to compose, schedule and post to any of your social media accounts on Facebook, Twitter, LinkedIn, Instagram, WordPress etc. all from one place, the Hootsuite dashboard. It has become the...

Top Vancouver Business Conferences In 2019

Top Vancouver Business Conferences In 2019

Conferences are a great way to supercharge your company into the future. Each year more pop up and it’s our pleasure to tell you what ones you simply can’t miss. These events are the perfect way to network and learn from industry-leading executives. This can help develop bonds within your...

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How To Start Your Own Podcast in 2019

44% percent of Americans 12+ years old listened to a podcast in 2018 according to a 2018 study done by Edison Research. That’s around 144,114,689 people!   As this industry continues to develop so do the potential opportunities for advertisement, marketing, and financial benefits. However, as it grows and expands...

Leading Fundamentals In Website Design

Leading Fundamentals In Website Design

You only have one chance to make a first impression. The design of your website can make or break your business. It sets up how your customers/clients come to understand your brand and your business. Good website design will create trust and authority and doing that will help convert prospects...

Top 5 Web Design Conferences In 2019 - FlinnWest Solutions Blog

Top 5 Web Design Conferences in 2019

  It is no secret that conferences are a great way to connect with those in your industry. Not only can you make great connections but conferences are a great way to learn about innovative and new ideas in your industry. In this blog, we share the top 5 website design...

5 Reasons why start-up business can fail

5 Reasons why start-ups business can fail

One idea can change the world. Jeff Bezos had a promising career as a wall street investment banker. He was making 6 figures and was on the rise within his firm. While some would be content to move through the paces of a promising career, Jeff had an idea. It...

Hitting the "target" when defining your marketing | FlinnWest Marketing Tips

Hitting the “target” when defining your market

A market is any group of people or organizations that will pay for your business or obtain your services. Ask yourself, who is willing to show you the money? Someone may want your services, but they have to be willing to pay you money for it. Wanting is not buying....

Digital Marketing Conferences FlinnWest Solutions

6 Must See Marketing Conferences for 2018/2019 | North America

Marketing conferences are essential in keeping your company and its employees up to speed in a constantly changing marketing world. Innovative speakers, panels, and ideas can give you an edge over the competition. Conventions also provide an efficient way to create connections and share ideas with people in similar industries....

The success mantra for start-ups

The Success Mantra for Start-Ups

Success Mantra of Start-ups In our previous blog, we shared with you the reasons responsible for a start-up’s failure. Today, we will move forward and discuss more on start-ups and their success. Every start-up has some failures, but the success mantra is what can make it different from the crowd....

Why do most startup businesses fail

5 reasons why startups fail

It’s true what they say, one idea can change the whole world. One startup crafted correctly can transform many lives, IF executed properly. This "IF" carries a huge importance. The whole structure and implementation of a startup relies on many "If's". Every moment including right now when you're reading this blog,...

Social Media Marketing

Social Media is the real marketing game changer

Just imagine, if someone would have asked you to sell or promote your products and services on an online platform a decade ago, then you might have found it funny or even crazy! But sometimes, crazy things do happen, and they create history. This is what social media has done...

Customer Retention is the key to business success.

Customer Retention is your Key to Business Success

“Asking your customers how they feel instead of how satisfied they are will trigger candid, significant feedback, not platitudes.” This statement seems true in the real business. If you are not making your customers happy, then you are not here to stay in the business for long. To make sure...

Web design and content work together

Web design and content work together

If content is the king, then design is definitely the queen. Both are incomplete without each other. Words will lose its worth if they have no place to fit into and designs will be useless if we have nothing to complement with content. So, let’s find out who is more...