Last Updated: June, 2019
by Aline Medeiros

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Promoting your brand on social media with video marketing is one of the fastest ways of reaching out to huge numbers of consumers.

Using properly sized videos in your social media posts helps to make sure that your content is memorable and attention-grabbing.

Follow this help guide on the best social media video posting sizes for Facebook, Instagram, Twitter, and LinkedIn and be sure to avoid awkwardly cropped or stretched videos that will turn potential customers away from your brand.

If you’re in need of a guide for posting images on social media, check out our guide for Best Social Media Image Posting Sizes.

 

Facebook Video Posting

Facebook is the world’s largest social media network which means the oppertunities are endless.

With a total of 2.375 billion users, you can drive large numbers of potential customers to your business page or website.

Through Facebook, you can post any of the following video types.

 

Facebook Social Media Video Posting Sizing Infographic Guide

 

Posting Videos (Shared Video)

Shared videos are one of the most common types of videos on Facebook.

Shared videos are posted to your feed and can be shared by followers.

Two video orientations are possible: portrait or landscape.

Shared videos should meet the following guidelines:

  • Minimum width is 600 pixels.
  • Landscape aspect ratio 16:9.
  • Portrait aspect ratio 9:16.
  • Maximum file size of 4 GB.
  • Recommended video formats: .MP4 and .MOV.
  • Maximum video length of 120 minutes.
  • Maximum video frames of 30fps.

360 Video

With 360 video, Facebook users can get a complete 360 degree view by scrolling on web or turning their mobile device.

This video type is generally quite noticeable in feeds as it stands out over other video types.

360 videos should follow these guidelines:

  • Maximum dimensions of 4096×2048 pixels.
  • Minimum width of 600 pixels.
  • Aspect ratio of 2:1.
  • Maximum file size of 1.75 GB.
  • Less than 40 minutes in length.
  • Maximum video frames of 60fps.
  • Recommended video format is .MP4.

Stories

These short video updates disappear after 24 hours of being posted.

Facebook video stories should follow these guidelines:

  • Minimum dimension of 500×500 pixels.
  • Aspect ratio of 1.91:9.16.
  • Maximum video size of 4 GB.
  • Maximum video length of 15 seconds.
  • Recommended video formats: .MP4 and .MOV.

Instagram Video Posting

With over 95 million new photos being uploaded each day, Instagram holds its own as one of the most popular photo & video sharing platforms.

Through Instagram, you can visually represent your brand’s visual creativity using any of the following video types.

 

Instagram Video Posting Sizing Help Guide - Social Media Sizing Guide

 

Posting Videos (In-Feed Videos)

In feed videos are allowed in three formats: landscape, square, and vertical.

These should follow the following guidelines:

Landscape

  • Minimum resolution 600×315 pixels.
  • Aspect ratio 16:9.

Square

  • Minimum resolution 600×600 pixels.
  • Aspect ratio 1:1.

Vertical

  • Minimum resolution 600×750 pixels.
  • Aspect ratio 4:5.

All Formats

  • Maximum file size is 4 GB.
  • Recommended formats: .MP4 and .MOV.
  • Maximum length of 60 seconds.
  • Maximum frames of 30fps.

Stories

Instagram stories can be either photos or videos.

For videos posted as Instagram stories, the following guidelines should be followed:

  • Recommended resolution 1080×1920 pixels.
  • Minimum resolution 600×1067 pixels.
  • Aspect ratio 9:16.
  • Maximum file size of 4 GB.
  • Maximum video length of 15 seconds.
  • Recommended video formats: .MP4 and .MOV.

Instagram TV

Like stories, Instagram TV videos display full screen; however, Instagram TV allows for long-form content with a 1 hour maximum length for verified accounts.

Instagram TV videos should follow these guidelines:

  • Recommended resolution of 1080×1920 pixels.
  • Minimum resolution of 720.
  • Aspect ratio 9:16.
  • Minimum of 15 seconds and maximum of 10 minutes in length. Some accounts can upload videos up to 60 minutes via desktop.
  • For videos less than 10 minutes in length, maximum file size is 650 MB. Longer videos may be accepted up to 3.6 GB.
  • MP4 is the only accepted format.

Twitter Video Posting

There are approximately 500 million tweets sent every single day.

For many users, Twitter is the ideal platform to connect with and discuss their favorite brands.

The Twitter stream moves quickly: for this reason it is important to post videos that command attention and keep it held.

Twitter offers the following video types.

Landscape & Portrait Videos

Twitter provides just two formats of videos in-feed: landscape and portrait.

These formats can be uploaded directly to Twitter using the following guidelines:

  • Maximum dimensions 1280×1024 pixels.
  • Aspect ratios between 1:2.39 to 2.39:1.
  • Maximum file size of 512 MB.
  • Maximum video length of 140 seconds.
  • Maximum video frames of 40fps.
  • Recommended video formats are: .MP4 for web and .MOV for mobile.

LinkedIn Videos Posting

LinkedIn has 500 million members: many of these are business professionals who could be beneficial to your brand.

As the world’s largest professional networking site, LinkedIn is an ideal place to use videos to connect with customers and leaders in your industry.

LinkedIn offers the following video types.

Shared Video

On LinkedIn, the only video format you can upload is a shared video. Shared videos on LinkedIn should follow these guidelines:

  • Maximum file size 5 GB
  • Video maximum frames 60fps.
  • Aspect ratio 1:2.4 to 2.4:1.
  • Minimum 3 seconds to maximum of 10 minutes in length.
  • Accepted video formats:.ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.

 

 


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